MUSIC SAVED MY LIFE (MSML) is a project started by Verb as a way of connecting creative people who are excited about making their art and supporting a good cause at the same time. It makes sense that a brand like Verb would be inspired by music; the innate and shared passion that is found so strongly in so many people – not just musicians. Verb is, after all, about creativity, with skateboarding as a metaphor for that.
The MSML series pairs up (mostly local) talent – musicians, artists, designers and illustrators, to create a limited edition series of skateboards, t-shirts and tote-bags. A portion of the money raised from the sale of the products will be donated to the Sign Language Education and Development (SLED); the idea being, as Verb explain, “We can now use the music that we love so much to aid those who aren’t able to hear it.”
The MSML collaboration features the following:
Die Antwoord – Ninja
Fokofpolisiekar – Louis Minnaar
Zebra & Giraffe – Alice Edy
The King Blues – Wes van Eeden
Fuzigish – Merwe Marchand Le Roux
The Verb x Music Saved My Life series launches nationwide at TOFFIE POP 2012, 30 March – 1 April.
Purchase the series online at www.revolutiononline.co.za