Hanno van ZylJune 14, 2017 10:14 am
Hanno van Zyl’s deck graphic for the Verb Artist Series range.
I wanted to design something that specifically acknowledges the fact that it is on a skateboard. That would mean that it will get completely trashed after about two days of use. I wanted to take this into account and implicate the skater as part of the artwork. ‘Hot chicks’ were a stock-standard graphic option for skateboarding brands (think of the iconic Hook-ups brand) and was hugely popular when I was a teenage skater. I offer a slightly more honest and sinister look at this stylistic trademark and how it interacts with the idea of female objectification and the male gaze.
Hanno van Zyl is a freelance illustrator and graphic designer based in Cape Town, South Africa.
Hanno’s lifelong interest in illustration and art led him to study Visual Communication Design at the University of Stellenbosch. There, his two passions met, as he began to establish relationships with members of the local music industry, working on various projects alongside acts such as New Holland, Jack Parow, Van Coke Kartel and Lark. After graduating at Stellenbosch, he was employed by advertising agency 140BBDO, where he gained key insights into the commercial creative landscape. He currently enjoys working alongside his friends at the Woodstock Exchange. He still love to draw as much as he can. – Alexander’s Band140BBDO, cape town, female objectification, graphic design, graphic designer, Hanno van Zyl, Hook-ups, illustration, illustrator, Jack Parow, Lark, New Holland, South Africa, the male gaze, University of Stellenbosch, Van Coke Kartel, verb artist series, verb x Hanno van Zyl, Visual Communication Design, Woodstock Exchange
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