Matt EdwardsJune 3, 2017 10:45 am
Matt Edwards’ deck and t-shirt graphics for the Verb Artist Series range.
This screen-printed skateboard deck, t-shirt and poster was one of Chemistry 101’s first projects and certainly one of the most interesting. Matt Edwards based in Joburg oversaw the project, while Lauren van Aswegen was based in Prague and handled all the original sketches. After the vector stage was completed the artwork was handed over to Philip Erasmus down in Cape Town for the final touches. In all the artwork probably traveled 9303.9km x 6 + 1600km x 4 = 62818km on the information highway. Aptly titled ‘Travel’ the project proved to be a very interesting experiment with an even more interesting result. Finally the print made its way up from the opening exhibition of the Verb work which was held down in Cape Town.
Matt Edwards is a creative director, art director and designer currently working at Johannes Leonardo in New York.
Previously he was working at Y&R Prague. He has worked in the creative industry for the past 12 years in various fields ranging from design and publishing to digital content creation and advertising.
The South African born creative’s portfolio features work for clients such as Biolit, Harley Davidson, MTN, Betadine, Wimpy and Savo.
His work has been awarded at Cannes, Clio, One Show, NY Festivals, Golden Drum, Eurobest, Young Guns, ADC Czech Republic and Loeries South Africa.ADC Czech Republic, advertising, art direction, art director, Betadine, Biolit, Cannes, cape town, chemistry 101, Clio, creative direction, creative director, design, designer, digital content creation, Eurobest, Golden Drum, graphic design, graphic designer, Harley Davidson, Johannes Leonardo, Johannesburg, Lauren van Aswegen, Loeries South Africa, Matt Edwards, MTN, New York, NY Festivals, One Show, Philip Erasmus, Prague, publishing, Savo, screenprinting, verb artist series, verb x Matt Edwards, Wimpy, Y&R Prague, Young Guns
This post was written by weareverb